Reach the people who run the game
TheCrazyGM is a toolkit and community for GMs who take their craft seriously. If your product makes their table better, we'd like to introduce you to them — the right way.
Who reads TheCrazyGM
Our readers are active GMs and players — people who invest real time and money in their hobby. They look up spells at 11 PM before a session, homebrew rules on their lunch break, and buy books they'll actually use.
These are not casual browsers. They arrive from search with specific intent — looking up a spell, building a character, prepping an encounter. That focus is what makes this audience valuable.
Sponsorship formats
We keep it simple: a small number of placements, all hand-approved, all flat-rate. No auctions, no algorithms, no surprise creative.
A single, tasteful placement on relevant tool and reference pages — the ones GMs have open during session prep. One slot active at a time, so your brand isn't competing with anything else.
- Static image or simple HTML creative — you supply the assets
- Appears on high-intent pages (spells, character tools, encounter builders)
- We review all creative before it goes live
- Monthly commitment, no long-term lock-in
Pricing: Inquire — we'll share rates based on current availability and fit
A featured post or tool writeup that introduces your product to our community honestly. We write it in our voice, or collaborate with you — either way it reads like content, not an ad, because we mean what we say.
- We only write about things we'd actually recommend
- Clearly labeled as sponsored — our readers trust us because we're transparent
- Suitable for new product launches, crowdfunding campaigns, or tool announcements
- Stays on the site permanently (not a limited run)
Pricing: Inquire — priced per piece, volume discounts for ongoing partnerships
Placement directly within one of our most-used tools — the spell reference, character builder, or encounter assistant. A light "Supported by [Partner]" attribution that lives where GMs are actually working. High dwell time, zero interruption.
- Integrated naturally into the tool UI, not overlaid on top of it
- Single sponsor per tool — exclusive placement
- Ideal for brands closely related to the tool's function
- Impressions are high-quality: same user, multiple visits per week
Pricing: Inquire — limited availability; we discuss fit before discussing price
Our approach to sponsorship
We've watched ad networks hollow out sites we used to love. We're not going to do that here. A few things you should know before reaching out:
We will never sell more than a small number of sponsorships at once. Scarcity is the point — it keeps your placement visible and our site readable.
Every ad, image, and piece of copy goes through us before it goes live. We're not a pass-through for a network.
We don't do programmatic. You pay a fixed amount, you know exactly what you're getting, and so do we.
If a partnership isn't serving our readers, we'll say so. Sponsors who share that value are the ones we want to work with long-term.
Who tends to be a good match
We're selective — not because we're difficult to work with, but because endorsing the wrong product hurts our readers and wastes your money. Here's a rough picture of what works:
- Dice, accessories, tabletop gear
- Miniatures and terrain products
- TTRPG publishers and third-party content
- VTT platforms and GM tools
- Crowdfunding campaigns for tabletop games
- Hobby-adjacent subscriptions and boxes
- Products unrelated to the hobby
- Generic finance, crypto, or gambling
- Anything we wouldn't personally recommend
- Competing tools without a clear differentiation story
Interested in partnering?
Tell us a little about your product and what you're hoping to accomplish. We'll respond personally.
sponsor@thecrazygm.comWe read every inquiry and respond to every serious one, usually within a few days.